Who Dat?!©®TM owns Who dat?!
There's been an uproar over the NFL sending cease and desist letters to small businesses who have printed shirts using the phrase "Who Dat," fleur di lis and the colors black and gold. The uproar has been as loud as the joyous yells just after the Saints won the NFC Championship against the Vikings. New Orleanians don't like corporations trying to capitalize on our coloquialisms. About 10 different groups have popped up on Facebook in protest, and people are tweeting like mad. The debate about who owes the right to the phrase is on going.
What's next? "Geaux Saints"? People in So. Louisiana love to give things a Cajun twist like spelling Go Geaux (dat's French cher). We can't use "Superbowl" or "The New Orleans Saints" all owned by the NFL. Here's an alternate: It's a black and geauxld, whoux dat supahbowl!
"Who might that be who claims they can beat the football team from New Orleans." just doesn't have the same power as the Who dat chant.
Then Senator Vitter, of all people, jumps in the fray and pens a letter to the NFL telling them to drop the suit or sue him.
Will the NFL back down?
UPDATE: "Who Dat Nation 1, NFL 0 in merchandise fight"