Julian Nowill from Devon, England thought the Paris-Dakar Rally was rubbish. Why spend tens of thousands of pounds on a rally car to cross the Sahara desert when a £100 clunker will, more or less, get you from England to Africa. His proposal? The Plymouth to Banjul Challenge in 2003 and now, the Bamako Run. Drive 4,000 miles from Plymouth England, through France, Spain, Morocco, across the Sahara desert and into West African country of Mali.
He ask if we'd do a logo for his team, and in exchange, we'd get our logo put on the car along with the other sponsors. Sure, why not? We also came up with the "Sahara Secondline" tag. Check out his site: http://www.saharasecondline.com/.
The purpose was to raise money for Unity for the Homeless. The blog has details of the trip and some great photos. Our Creative Zumo logo got a prime spot on the passenger side door.